Why Google Display Advertising?

The Google Display Network is a vast selection of websites like news sites, blogs and other niche sites across the Internet that serve Google Ads.

For a laser targeted branding campaign, the Google Display Network allows you to target websites in your niche so that you can expose potential new clients/customers to your products or services.

So, for example if you have a website that sells cameras, you can target sites about cameras and photography so that you can display your ad to people who visit these sites.


Google Display Advert Types

The Google Display Network allows you to show a range of ads on sites across the world wide web. The most common ad types are text ads, image ads and video ads. In addition to this you can display interactive rich media ads. All of which can be also be targeted to mobiles and also within mobile/tablet apps on Google Play. This suite of ad types ensures that Google’s reach of serving ads is unrivalled.

Display Network Targeting

The Google Display Network has a wealth of targeting methods so that you can reach the right audience. You can target users based on geographic location, age/gender, interests, topics , re-marketing, contextual targeting (match keywords to individual pages) and individual web pages/sites.

All these targeting methods can be used to display these ads on desktop computers, tablets and smartphones.

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