With Google Product Listing Ads, Global Search Marketing consultants can ensure that your most popular products are not only visible on Google Shopping/Products Search, but also have the best possible chance of appearing on the first page of Google search results page. Research has shown that when products are shown on the first page of the Google search results, you benefit from an increased click through rate due to Google users being able to see the Title, Picture & Price at a glance and then make a judgement whether they want to click to find out more. This increased click through rate also results in a higher volume of sales and revenue for e-commerce websites.

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Many of our clients have been enjoying the benefits of Google Product Listing Ads for some time. The end result of a managed campaign with us is very simple,increased ROAS (return on ad spend). We take great pride in creating and maintaining high quality product listing ads campaigns. Our management methods ensure that you are visible for popular search terms and also concentrate on getting most from the products that generate revenue to further increase your revenue. We not only look at data within the AdWords account, but also delve deep into the huge amounts of data retrieved from Google Analytics to further optimise your campaigns. All these methods in our management approach gives the desired affect for your e-commerce website, increased sales volume and an increased average order.

As Product Listing Ads are not based on bidding with keywords but in fact on products and product targets, we ensure that your product feed is optimised with all the relevant data for each product and also the right categories and product types are used along with competitive bidding strategies. We create many campaigns and adgroups for your inventory. This can be based on Brand Names, Categories and even individual products. Running special offers? Global Search Marketing consultants can also create specific targets for your special offers and ensure they are more prominent on the search results page. On occasions we also work to create our own product feed to go alongside your existing feed, which enables us to create highly specific andlaser targeted products to popular Google searches that are relevant to your website.

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As stated, you will need a Google product feed to participate in product listing ads. Our experienced team can help to create a new feed from your product inventory and also optimise your current Google feed to ensure that you get the best possible results. We always aim to achieve the best possible results from your product feed and subsequent Google Adwords account. Once you have a fully functional Google product feed, the next step is to create a Google AdWords account. This will be the platform where your product listing ads are set up and managed. It is within the data of these AdWords reports that our management expertise comes into force. We look at many metrics to gauge product listing ads performance and find areas of improvement.

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Over 12.5 Million Managed Ad Spend

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1 Billion Managed Searches

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3 Million Managed Clicks

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Shopping

Shopping Ads have now extended across to the Bing Network.

Attract more customers by implementing Bing Shopping today!

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NO INITIAL CONTRACTS

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CERTIFIED ACCOUNT MANAGERS

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TRANSPARENT APPROACH

Google Partner
RAR Recommended
E-Consultancy
Bing Ads
Analytics Certified
Adwords Certified
The Drum
Birmingham Chamber of Commerce
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